Third party highly customizable email marketing infrastructure is quiet costly compared to owning dedicate email server. Companies providing low cost email marketing packages has limitation on daily/monthly mail count and bandwidth.  Even there is no guaranty of any hosted mailing server, If internet users mark sent mail/IP as spam, server get black listed. So It’s wise to use trusted mailing infrastructure in budget cost.

Google App Engine allows daily 2000 mail resource usage for free. For more quota one can easily upgrade membership and have reliable and trustful emailing infrastructure.

Google App Engine Mailer Logic Diagram


  1. Django template based mailer
  2. IP address validation/filtering.
  3. Generating PHP API on the fly for remote requests.
  4. Task Queue based mail sending module.

Summary of Application

  • First of all it ask for admin’s google account credentials whenever we point browser to
  • After successful login, It shows dashboard containing existing created mailer templates.
    Dash Board Screen
  • Admin can add, edit, delete templates. It also allows python django template variables. i.e. Dear {{username}}
    Mailer Edit Screen
  • To get Google App Engine request curl api address, one need to go inside edit mailer.
    Google App Engine Mailer
  • It also allows admin to configure our app for limited IP addresses.
    Mailer IP filter screen

Here is a demo code for Google App Engine Mail task queue


application: your_app
version: 1
runtime: python
api_version: 1

- url: /picknsend*


- name: limitedemail
  rate: 2000/d

Setting up task queue

  from google.appengine.api.labs import taskqueue
except ImportError:
  from google.appengine.api import taskqueue # for official inclusion of taskqueue.

 # schedule task queue for sending mail
      q = taskqueue.Queue('limitedemail')
      t = taskqueue.Task(url='/picknsend', method='POST')

#!/usr/bin/env python
# /picknsend task queue job
import os
from google.appengine.ext import webapp
from google.appengine.ext.webapp import util
from google.appengine.ext import db
from google.appengine.api import mail

class MailQueue(db.Model):
  mail_to = db.StringProperty(required=True)
  mail_subject = db.StringProperty(required=True)
  mail_body = db.TextProperty(required=True)
  mail_datetime = db.DateTimeProperty(auto_now_add=True)
  mail_sent = db.BooleanProperty(default=False)

class PickAndSendMail(webapp.RequestHandler):
  def post(self):

  def sendmail(self):
    m = MailQueue.gql("WHERE mail_sent=False ORDER BY mail_datetime asc").fetch(1)
    for i in m:
      BODY    = i.mail_body
      TO      = i.mail_to
      SUBJECT = i.mail_subject
	for i in m:
      i.mail_sent = True  # marking... mail gone

def main():
  application = webapp.WSGIApplication([('/picknsend*', PickAndSendMail)], debug=True)

if __name__ == '__main__':

Above code is not our entire application. It’s just one of the sample module that Google App Engine developer can refer for development.